We are in the midst of a digital revolution today

This is due to the growing use of digital devices at an accelerated pace.

In the recent years, there are more and more people getting connected to the Internet and digital device ownership has become widespread globally.

Source: We Are Social/ US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

 

Digital is 57% of daily media time / Social 48% of online

The result? A large proportion of an individual’s daily time is spent largely on digital devices such as smart TVs, laptops, tablets and smart phones for both work and leisure activities.

Roll over on the pie chart to explore more.

 

GLOBAL TIME SPENT

GAMING CONSOLES

PHYSICAL PRINT

RADIO

TV

ONLINE MOBILE

ONLINE PC

10.7 hours of

MEDIA TIME per day

it has also exposed their eyes to some potential risks.

Since digital devices have been designed for close range usage, our eyes are constantly refocusing to process the contents displayed on the digital screens.

 

As digital devices increasingly shape the way people work, interact and live...

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