We are in the midst of a digital revolution today
This is due to the growing use of digital devices at an accelerated pace.
In the recent years, there are more and more people getting connected to the Internet and digital device ownership has become widespread globally.
Source: We Are Social/ US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
Digital is 57% of daily media time / Social 48% of online
The result? A large proportion of an individual’s daily time is spent largely on digital devices such as smart TVs, laptops, tablets and smart phones for both work and leisure activities.
Roll over on the pie chart to explore more.
GLOBAL TIME SPENT
10.7 hours of
MEDIA TIME per day
5.6 hours of
DIGITAL TIME per day
it has also exposed their eyes to some potential risks.
Since digital devices have been designed for close range usage, our eyes are constantly refocusing to process the contents displayed on the digital screens.
As digital devices increasingly shape the way people work, interact and live...